Global ad agencies jostle for E.Africa’s $1 bln market

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NAIROBI (Reuters) – The arrival of global advertising agencies has raised the stakes in east Africa’s $1 billion market, with new players hoping to wrestle a piece of the action from the Kenyan company Scangroup, the regional leader.

French-based Havas Media International and South African media group Carat, a unit of Aegis Media, are also angling for a piece of the action in a sector fuelled by a fast-growing middle class in Kenya, east Africa’s largest economy.
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